SP

Simon Parkes

Creative DirectorLondon, United Kingdom
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SP

Simon Parkes

Creative DirectorLondon, United Kingdom
Projects credited in
  • Bauvill Construction
    Bauvill ConstructionBauvill is a modern construction brand servicing Greater London. With a solid team and a dynamic business approach, it had been growing rapidly in scale. However, the brand had fallen behind. The brand’s architecture was limiting reach and under-selling their capability. We developed the existing brand architecture; building out each division as an entity of its own. We reflected this in the development of the visual identity. Effectively creating three identities within one, using three distin
  • Space Between Fitness
    Space Between FitnessSpace Between is an independent venture offering a luxury, end-to-end, health and fitness service across London and the Southwest. With the surge in well-being practises he identified a change of behaviours in the sector, now more than ever clients were looking for a more holistic approach to health and fitness. We drove a change in name and landed on ‘Space Between’, a standing of Marks ethos. We developed the tagline ‘Beyond Training’ to embody the principles behind the brand. The visual ide
  • Fudge & Sons Bicycle Store
    Fudge & Sons Bicycle StoreFudge & Sons is one of the oldest independent bike retailers in the UK, established in 1927. ‘Fudges cycle store’, as it was previously named, had been relegated to cluttering its shelves in a bid to compete with big-box retailers. The brand had stored 94 years of history and heritage and was competing solely on price. Fudges was renamed Fudge & Sons in note of its provenance and their stocklist was audited and progressively reduced to satisfy a newly defined audience. A new proposition was ado