Female genital mutilation is a very serious matter. We can only begin to try and understand the detrimental effects it has on people's lives.
As students, we wanted to have a go at something a little out of our comfort zone by creating an imaginary campaign in partnership with Lush for Daughter's of Eve.
http://www.dofeve.org/
Taking inspiration from their previous hard-hitting charity campaigns, we designed our own all-natural vagina (FOO FOO) bath-bombs to create conversation and raise awareness of just how unnatural FGM is. The FOO-FOO bombs would be packaged and sold as limited edition online and in-store. Ads would be placed in ladies' magazines featuring eye-catching headlines in the colour ways of the flags of countries who condone FGM.
We were praised but equally scrutinised by many people in the industry for this project. Some applauded our bravery, whilst others said we had no right to talk about the subject matter. Either way, for the first time in most of their lives, FGM was their hot topic of conversation. Therefore, in our minds, we achieved what we set out to do.