LUXOTTICA

  • Benio Urbanowicz
Every year, The Design Laboratory produces a series of trend report zines for luxury eyewear giant Luxottica, which summarises research, findings and forecasts on lifestyle and innovation. This featured collection includes a four-booklet pack, connecting insights in materials & technology, innovation, fashion and social trends.
One of our findings in this particular series showed trends blossoming in the world of additive manufacturing  – naturally, part of our delivery was designed for use with 3D glasses (included). Once the reports are designed and ready, we run a workshop alongside Luxottica. These workshops start with a an interactive presentation of the report and build into a hands-on session, in which we help our client connect the dots and collaborate with them to implement these insights into their strategy.