Eco-conscious wedding cakes without the compromise. Love from lila is a luxury eco wedding cake designer. Her original logo is typical of the style found among her competition and broadly across the wedding and hospitality industry as a whole. Her talents as a luxury cake designer had expanded well beyond her original brand and she wanted help reimagining the identity of her business. It presented an interesting opportunity for us to look at branding within this hyper-competitive, consumer focussed industry, where high-end branding is relatively a-typical. We wanted to reposition her brand to reflect the quality of her cakes and re-establish her as not just a high-end wedding supplier but as a luxury eco-conscious wedding supplier without the compromise. This is her new LX brand.