I work with CEOs and businesses that want to change the way we see and interact with the world, from the leaders who are shaping their industry to the disruptors who are looking to flip the market on its head.
I partner with my clients to solve complex problems, helping them to clarify their purpose, discover their voice, understand their users, and define their goals. We design with purpose, creating real design solutions that have impact.
Projects
- Luxury Eco-Concious Wedding Branding for Love from lila xxEco-conscious wedding cakes without the compromise. Love from lila is a luxury eco wedding cake designer. Her original logo is typical of the style found among her competition and broadly across the wedding and hospitality industry as a whole. Her talents as a luxury cake designer had expanded well beyond her original brand and she wanted help reimagining the identity of her business. It presented an interesting opportunity for us to look at branding within this hyper-competitive, consumer foc
- Chef of the Year 2019 at UnileverA competitive event organised between Anchor Hanover and Elior as a showcase for the quality and standards of the top chefs within Caterplus, a subsidiary of Elior. The event was held at Unilever HQ in Leatherhead in partnership and sponsored by Unilever Food Solutions. It was a pleasure to work for a second year in a row on this amazing event. I produced a variety of print design materials to cover each stage of the competition. This included competition handbook and application forms, finalis
Work history
Brand Strategist and DesignerAneirin Designs
Farnborough, United KingdomFull Time
Working with CEOs to help them gain clarity and solve complex problems through strategy and design. Bringing experience from design and marketing together and delivering brand strategy through full day discovery sessions; helping clients understand their users, identify their tone of voice and messaging, and visualise the look and feel of their brand. Providing competitor analysis to further clarify the current market, building brand messaging, and visualising the brand for clients to help them gain direction. Managing a team of creative professionals, we create design solutions that address these goals head on, most commonly through brand identity design and website design.
Identity design includes the creation of all brand assets including logo; colour palette; typography; secondary elements and illustrations; positioning statement and brand messaging; language and imagery guidance; and direction for brand application, all packaged for delivery along with extensive brand guidelines. Website design contains an additional strategic planning phase within a workshop, covering UX (user experience) and SEO keyword planning. This includes building wireframes; mapping out user journeys; designing the site UI for desktop and mobile; prototyping the website for testing and client feedback; and finally, building the site online followed by testing site performance and optimisation. Websites are built with a focus on SEO with the process including focussed keyword planning for pages, copywriting, and content strategy to generate organic search traffic.
Branding SpecialistAneirin Designs
- Farnborough, United KingdomFull Time
Focussing on branding and creating design solutions through brand identity design and website design. Providing consultancy to businesses who are looking to reposition or develop their existing brand. Discovery and analysis are incorporated through brand workshops and regular consultation meetings with the client, and competitor analysis and delivery sessions provide market clarity. Identity design covers conceptual design work for the logo, taking existing and competitor branding into consideration, and creating and refining concepts for approval. Delivery of the new brand identity is delivered through guided presentation and final brand identity is packaged with brand guidelines and includes typography, colour palette, imagery guidance, secondary brand elements and illustrations. Website design is a multi-stage process that starts with consultations, mapping out the website through wireframing, and covers large mutli-page WordPress websites and eCommerce stores with a focus on UI design, performance, and SEO.
+ Show more
Skills
- Wordpress Design
- Brand Strategy
- Brand Design
- Identity Design
- Brand Consultancy
- Marketing
- Art Direction
- Html CSS
- SEO
- Project Management
Education
U
U
Arctic Hydrology and Climate ChangeUniversity Centre in Svalbard
- Svalbard and Jan Mayen
The University Centre in Svalbard (UNIS) is the world's northernmost institution for higher education and research, located in Longyearbyen, at 78°N on the Svalbard archipelago. UNIS is recognised as the leading international centre for research and education in High Arctic natural sciences and engineering. Home to 700 students and 70 permanent professors from more than 35 countries with 160 visiting professors from leading institutions from around the world. Svalbard is the base of operations for international research teams and establishments at the frontiers of space technology including, NASA and the European Space Agency, teams leading research into climate change, and home to the Global Seed Vault among others.
Awarded an Erasmus scholarship from Aberystwyth University to study for 6 months at UNIS. One of only two students from hundreds across geography and biology given the award based on proposal and academic acheivement.
Fun fact: Polar bears outnumber humans on Svalbard.
A
A
Environmental ScienceAberystwyth University
- Aberystwyth, United Kingdom
Aberystwyth University is a historic and prestigious public research university with the largest and earliest established international relations school in the world. Established in 1872, Aberystwyth is the tenth oldest institute in the UK, known as the ‘People’s University with more than 8000 students. In 2008, 20% of research at Aber was classed as "world leading" and 45% classed as either "world leading" or "internationally excellent". In 2009, the institute was ranked 11th in Britain for Geography, one of only a select few institutions to offer a dedicated course for Environmental Science, and one of only three universities with opportunities to study at the University Centre in Svalbard. In 2010 Aber was ranked fourth in the Times for Teaching and Learning in the UK.
Why I chose Aberystwyth: The dedicated course paired with its academic pedigree, and the opportunity to study at the world's leading arctic research institution at the University Centre in Svalbard.