Lynx packaging relaunch

Every 6-7 years Lynx toiletries undergo a hardware relaunch for packaging. As Brand Manager, I worked with a cross functional agency team to raise awareness of the brand and this change, executing an experiential campaign that was amplified via digital media. Results included: - Breaking a Guinness World Record for most number of people showered under one shower - Securing over 200+ pieces of national and international coverage within 7 days - Achieving virality of the campaign video with over 1m views on Youtube - Awarded MAA best collaborative award Agencies involved: Mindshare - Media TMW - Digital The Lounge Group - Experiential Mischief PR - PR Helix 3D - Experiential build N2O - Staffing Ken Lennox - Photography