Through clever coding and creative thinking Holition created for Lyst, the leading fashion website, an artistic projection which elegantly showed in real-time the vast amount of big data Lyst constantly receives. Around 250,000 items of clothing and accessories are on the screen at any one time, allowing popular trends to shine through whilst providing an engaging and colourful piece of digital art. The project was featured in the Financial Times and Fashion and Mash.
'Certainly more eye-catching and stylish than an Excel spreadsheet' Elizabeth Paton, Financial Times.