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I have spent the last 5 years of my career building and leading the creative team at Holition, which I have found incredibly rewarding and am now ready for my next venture. During my time here I have successfully led experimental digital campaigns for the likes of BMW, Louis Vuitton, Dom Perignon, Unilever, Lacoste and Dunhill. Working in an innovative environment I have always aspired to push technological boundaries and have worked across various mediums including; big data visualisations, augmented reality, holographics, projection mapping, interactive LED walls and wearables. However, I am a firm believer in not just using technology for technology's sake and centre all of my work around strong, strategic, creative ideas with beautiful execution.
As Head of Creative I am responsible for all creative output at Holition. This includes everything from pitching to leading and delivering successful final outputs as well as transforming and enforcing Holition’s in-house branding. Whilst working at Holition, I have successfully lead the creative for experiential digital projects for brands such as; BMW, Rimmel, Louis Vuitton, Dom Perignon, Unilever, Lacoste, Heathrow, Lyst and Alexandar Mcqueen.
I started at Holition as the very first designer at the agency. I began working very closely with the development team to pursue a creative vision within augmented reality applications. This role then grew exponentially, I became responsible for Holition's visual identity and taking the company from a software development agency to a fully functioning creative agency, handling all aspects of design, ensuring the output of our projects were not just technically impressive but also beautifully executed.
This year saw the launch of the Collaborative Unit, a unique way of working that offered postgraduate students an opportunity to gain industry relevant experience through cross disciplinary industry projects. Students worked collaboratively on innovative and enterprising projects that replicated the needs and demands of the industry. 340 students from across 15 of postgraduate courses created 150 projects ranging from creating magazines, building apps, designing ethically sourced footwear, producing and curating a photography exhibition, launching an engaging digital sustainability campaign and using digital anthropology to explore the Internet of Things. It was difficult to pick a winner of the Graduate Communities Project Award as so many amazing industry partners worked on the Collaborative Unit but after voting from both staff and students digital creative studio Holition was chosen.