About me
I have spent the last 5 years of my career building and leading the creative team at Holition, which I have found incredibly rewarding and am now ready for my next venture. During my time here I have successfully led experimental digital campaigns for the likes of BMW, Louis Vuitton, Dom Perignon, Unilever, Lacoste and Dunhill. Working in an innovative environment I have always aspired to push technological boundaries and have worked across various mediums including; big data visualisations, augmented reality, holographics, projection mapping, interactive LED walls and wearables. However, I am a firm believer in not just using technology for technology's sake and centre all of my work around strong, strategic, creative ideas with beautiful execution.
Projects
- Helen Storey | Dress 4 Our Time‘Dress For Our Time’ unites data and fashion to explore global migration. Exhibition at Science Museum: 17 August – 4 September www.sciencemuseum.org.uk/dressforourtime ‘Dress For Our Time’ - Holition’s collaboration with Professor Helen Storey forms part of the bigger exhibition, Our Lives in Data, which investigates the rapidly evolving role of big data in all our lives and how it is being used to transform the world around us. The Dress itself is a decommissioned refugee tent that once housed a family in Jordan gifted to the project by the United Nations High Commissioner for Refugees (UNHCR). Projected onto the Dress is a visualisation formed of 80,000 individual points of lights, each of which represent 100 human lives and the movements they’ve made around the globe, as per UNHCR statistics collected during 2015. The data visualisation aims to show the true human element of the crisis, creatively mapping the journeys people are making in search of a better life. Professor Helen Storey refers to the Dress as a “cloth of human purpose”. Through its threads, she explained, it’s able to give life and meaning to otherwise anonymous data. She hopes the project – a combination of science and art – will enable some compassion for a life unknown.
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Work history
Head of Creative
Full Time
As Head of Creative I am responsible for all creative output at Holition. This includes everything from pitching to leading and delivering successful final outputs as well as transforming and enforcing Holition’s in-house branding.
Whilst working at Holition, I have successfully lead the creative for experiential digital projects for brands such as; BMW, Rimmel, Louis Vuitton, Dom Perignon, Unilever, Lacoste, Heathrow, Lyst and Alexandar Mcqueen.
Designer
- London, United KingdomFull Time
I started at Holition as the very first designer at the agency. I began working very closely with the development team to pursue a creative vision within augmented reality applications. This role then grew exponentially, I became responsible for Holition's visual identity and taking the company from a software development agency to a fully functioning creative agency, handling all aspects of design, ensuring the output of our projects were not just technically impressive but also beautifully executed.
Skills
- Film
- Visual Arts
- Art Direction
- Compositing
- Design
- Creative Direction
- After Effects
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Word
- Augmented Reality
- Idea Creation
Education
Motion Graphics
- London, United Kingdom
(hons): Multimedia Design
- Wolverhampton, United Kingdom
Awards
Industry Partner Award 2015University of The Arts London (UAL)
This year saw the launch of the Collaborative Unit, a unique way of working that offered postgraduate students an opportunity to gain industry relevant experience through cross disciplinary industry projects. Students worked collaboratively on innovative and enterprising projects that replicated the needs and demands of the industry.
340 students from across 15 of postgraduate courses created 150 projects ranging from creating magazines, building apps, designing ethically sourced footwear, producing and curating a photography exhibition, launching an engaging digital sustainability campaign and using digital anthropology to explore the Internet of Things.
It was difficult to pick a winner of the Graduate Communities Project Award as so many amazing industry partners worked on the Collaborative Unit but after voting from both staff and students digital creative studio Holition was chosen.