Rimmel | Get The Look App

  • Tommy Howard

The Shazam of Cosmetic applications

Rimmel London has introduced a cutting-edge breakthrough in digital technology with its innovative new GET THE LOOK technology. This is the first-ever personalised augmented reality mirror, which lets you try out make-up styles from the streets and pages of your favourite magazine. For the very FIRST TIME, you can point your smartphone at a friend, beauty ad, a photo or a person’s made-up face then virtually capture a look using colour-matched cosmetics by Rimmel
.Holition’s ground-breaking technology uses highly-advanced real-time tracking that detects make-up on faces in print and real life. The reading is compared with Rimmel’s extensive database to find the best matching shades of mascara, eyeliner, eyeshadow, lipstick, lipliner, blusher, bronzer and foundation to try out on your own image using your smartphone camera. It even allows you to change the shades and colours in real time – so get as playful and creative as you dare!
Camillo Pane, Coty Executive Vice President global category development, said: “I am very excited to unveil the next step in our Coty digital revolution with the Rimmel Get The Look app. Through ongoing research into our consumer needs, we learnt that our consumers are more inspired and driven to beauty purchases by looks they see on the street than by those created directly by beauty brands."