Dom Perignon

"I'm Drinking Stars"

Holition was commissioned by revered champagne brand, Dom Pérignon, for a unique occasion - the opening of Les 3 Etages by Dom Pérignon at a London townhouse, where each floor was styled to express the different levels of maturity, the so called Plénitudes.
To tell the story of the Dom Pérignon Plénitudes Holition, in partnership with Polar Black, created a specially constructed Mirrored Infinity Room which offered guests an immersive experiential trip deep into the heart of Dom Pérignon triggering emotions inspired by the harmony, energy and complexity of the Three Plénitudes.  As guests stepped onto the famous Dom Pérignon shield an elegant swirl of ‘bulles dorees’ or golden bubbles representing the First Plénitudes would appear on the mirrored walls building into an energetic and harmonious sweep to the Second Plénitudes. As the bubbles increased in complexity so the guest felt pleasantly immersed in the intensity of the final and Third Plénitude. The special design of the Infinity Room was accompanied by choreographed content and elegant motion graphics creating an endless digital landscape where guests could experience the extraordinary world of Dom Pérignon. 
Richard Geoffroy, Creator and Chef de Cave of Dom Pérignon, on stepping into the Infinity Room announced it was a 'most profound experience'.
Aurelie Bonnefond, Brand Manager at Dom Pérignon said 'It was a great hook to generate press coverage and social media.'

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