Lyvly Rebrand (lyvly.uk)

Transformed the Series A co-living agency’s target customer strategy in the wake of Coronavirus. Defined new personas and tone of voice, implementing an entirely new content strategy from marketing to sales and customer relations, reducing sales cycle and increasing email marketing engagement (click through rate increased from 16% to 38%). Website copy rewritten to reflect this shift in target customer strategy. Decreased bounce rate by 35% and increased average session time by 20%.