M&S - Dressing the Nation - AW19

  • Loui Bowes

A step change for M&S, a brand on every highstreet and loved across the nation. Having had a tricky few years in the style stakes, and losing market share, the campaign aimed to propel M&S into a fresher, younger and more fashionable direction. With a large, diverse cast, we created a snapshot of British women, alongside female-insight-led copy in our large scale print campaign, that outperformed expectations in the sales and the style perceptions stakes. I was responsible for the campaign concept, art direction, design, and managing all pre and post production of stills and film. Campaign stills - Sean Thomas