M&S Food - This Is Not Just

We were challenged by our client to come up with a new campaign for M&S Food without disregarding the heritage of the iconic ‘This is not just’. We handed the baton to the public, taking a playful wink at ourselves and tapping into a behaviour that was already embedded into people’s heads. We devised a new tone of voice, a new look and feel, a hand-drawn human-ey, doodley font, and all aspects of a 360 campaign. And it was massive fun.