As a creative person I'm a huge believer in strong ideas, beautiful execution and applying it all through whichever channels will resonate best with the target audience. I'm a massive fan of great strategic thinking and and I love to get hands on at the very beginning of briefs. I am interested in what's new and happening in the world and how that applies to advertising and marketing. Real people are my inspiration. Experienced in art direction, copywriting, creative directing, TV shoots and photoshoots, press campaigns, 360, social campaigns, experiential and brand platforms - essentially adding ideas to all the places a particular audience hangs out. Also proficient in Adobe skills, production process in all channels, pitching, overseeing projects, guiding younger teams, and being client facing. I love hitting the ground running and don't require hand holding, yet thrive on the input of a great team.
- Ticketmaster global brand filmWe were briefed with creating an internal brand film for our client to thanks their staff for 40 years of creating memorable moments for music, sports, theatre and festival lovers. Using a fans heartbeat to drive the film, we took people on a journey, through all the preparation that goes into making events happen finishing on the crescendo of adrenalin when loads of memorable moments happen for fans.
- M&S Pink Bra CampaignSeven inspiring women, each telling their breast cancer story to raise awareness and fund raise lifesaving research into breast cancer. A sensitive subject that M&S and Breast Cancer Now wanted to share in social and PR. I worked with some equally inspiring women on this project. A tight team both agency and client side, putting their all into this important cause.
- Processions - 1418Now & ArtichokeI was CD on a team that developed the branding and identity for Processions - a celebratory, participatory walk following the same routes as the Suffragettes, to celebrate 100 years of Votes for Women. Working closely with Artichoke agency, we brought the colours of the Suffragist movement back to life with a modern twist. We included a nod to the embroidered banners the movement used to create and brand themselves with, by commissioning stitched flowers. Naturally the women of the agency joine
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- Art Direction
- Creative Direction
- Video Scriptwriting
- Social Amplification
- Digital Advertising