The very first M&S integrated Social campaign was kicked off by asking fans and followers to show what love meant to them via #SHARETHELOVE. Some of these images were used to populate the animated heart on the M&S.com homepage. A series of competitions were run over the course of the campaign via the social channels and I worked closely with the social team to bring them to life graphically.
Fans were offered the chance to win a Gourmet Dine-In For 2 – 250,213 entries were received through the microsite that captured 102,512 email addresses. 4.3 million people saw the Dine-In activity on Facebook.
Over 11.9 million people were reached across social channels and Dine In Sales were up 30% on the year.
The real icing on the cake was that they trended nationally on Twitter during this campaign.