MAC Wonder Woman Collection launch @ Selfridges, London 2011

To celebrate the launch of the MAC Wonder Woman collection a Wonder Woman themed in-store activation was created within Selfridges London. Taking over not only the MAC Cosmetics concession but also key exhibition sites within the store inclusive of a giant Wonder Woman adorned from the ceiling and hung between the escalators in the atrium. As part of the activation consumers were invited to have complimentary makeovers using the new collection and then pose in front of the Andy Warhol style backdrop with our Wonder Woman models, as well as live body painting which suprised and delighted consumers passing by!