MAD//Fest London: Social Media

In February 2022, I completed a one-week work experience placement with Legra Marketing, a Leigh-On-Sea based Marketing Agency. During this placement I had the opportunity to work on developing Instagram and LinkedIn content for MAD//Fest London, the UK's most distinctive marketing, advertising, and disruption festival, which takes place annually at The Old Truman Brewery in Shoreditch. The purpose of these social media posts ranged from promoting MAD//Fest's newsletter - MAD//Insight, to highlighting the guest speakers who were scheduled to appear at MAD//Fest 2022, as well as the incredible food and entertainment on offer for attendees across the three-day event! Through integrating MAD//Fest's bold typography and its vibrant and diverse colour palette with photography, contemporary illustration, and the brand's signature imagery, the social media posts which I developed communicate the unconventional and dynamic environment of the festival to audiences. It was a pleasure to work with the wonderful MAD//Fest team and play a small part in helping to market the madness! I even chose to base a chapter of my final-year dissertation on this incredible event and its branding!