Made from Remains

New Zealand Fire Service & FCB New Zealand

The Problem:
We're bombarded with reports of house fires, yet nearly every second day another fire makes the news.

The Idea:
To show Kiwis just how devestating and common house fires can be, we mixed the ashen remains of local burnt down homes into the ink of newspapers across the country. Literally putting the issue into people's hands, in a way they couldn't ignore.

Newspaper campaign.

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