The brief was to create an ident, brochure designs and poster designs for drama and dance students. They wanted a design that would be used to promote their show, Made in Dagenham. I worked alongside the students and marketing team at Hull College and pitched up our ideas. The outcome was a modern take on Made in Dagenham. I wanted something that would represent modern times as equal pay is still very much a 21st century issue however I wanted to nod to ideologies and aesthetics of the 60s. This resulted in a fresh ident, a series of clear line icons explaining and promoting the plot, and fresh colours that are muted but still stand out enough to market the show.