Made in Katana x Harper Collins: Agatha Christie - 2015

Harper Collins Publishers UK and the Agatha Christie estate launched a new interactive app that spun off the Mr. Quinn book series. To support the launch they wished to engage with a younger audience and build awareness of the app.

OBJECTIVES
  • Onboard 10-15 macro influencers for the Agatha Christie campaign driving conversation around the new app in the UK

STRATEGY
  • Building a database/wishlist of suitable influencers with a key focus on the Instagram "Bookworm" community and getting approval from client prior to outreach
  • We secured from the client a number of experiences and gifts that would be offered to influencers to encourage them to support the campaign
  • Reached out to some "tech" focused influencers and app bloggers

RESULTS
  • Secured 11 influencers to support the launch of the app
  • Distributed gifts and assets to all influencers to support their content

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Operations Manager, Europe Newsrooms