Made in Katana x Harper Collins: Agatha Christie - 2015
Harper Collins Publishers UK and the Agatha Christie estate launched a new interactive app that spun off the Mr. Quinn book series. To support the launch they wished to engage with a younger audience and build awareness of the app.
Onboard 10-15 macro influencers for the Agatha Christie campaign driving conversation around the new app in the UK
Building a database/wishlist of suitable influencers with a key focus on the Instagram "Bookworm" community and getting approval from client prior to outreach
We secured from the client a number of experiences and gifts that would be offered to influencers to encourage them to support the campaign
Reached out to some "tech" focused influencers and app bloggers
Secured 11 influencers to support the launch of the app
Distributed gifts and assets to all influencers to support their content