Made In South London

Jadon Sancho is a young, dynamic England international and club player, raised on the streets and in the football cages of south London. Nike wanted to celebrate his origins, while activating the local community and creating the beginnings of a legacy for Sancho. We worked with Nike to create a brand-new south London football pitch. As the home of local club Lambeth Tigers (a local community club where Jadon used to train), a football club for young people aged 6 to 18, the pitch will provide the next generation of young players access to the best facilities possible. The project included the creation of Sancho's athlete positioning, a full Nike VC including the pitch itself and a film for the launch event.