This summer Macintosh stepped down as creative director of the company she founded in 2010, with entrepreneurs Ning Li and Julien Callède, and backed by Brent Hoberman (of Lastminute.com), though she remains an investor and ambassador for the brand.
Now that we’re accustomed to buying everything online, it’s easy to forget that five years ago Made.com was a bold proposition, with its aim of selling unbranded, minimalist furniture with only a website to serve as its shop front, building its reputation by word of mouth. While sectors such as fashion and travel were quick to join the e-tail revolution, with sites such as Net-a-porter and Lastminute.com leading the way, the interiors market had been slow to react. ‘Companies like Habitat didn’t even have a website at the time — or if they did, it looked like an online catalogue,’ she recalls.
Macintosh didn’t have a hard tech background — she trained in architecture at Beaux-Art in her native Paris and worked as an associate partner at Foster + Partners, the firm behind London’s Gherkin and the Battersea Power Station redevelopment. Not that it mattered: ‘I have a Joan of Arc approach to life: anything you want, you have to fight for. Strong, young females — from Antigone to Anne Frank — have always inspired me and been a big part of how I think.’