Chloe Macintosh Co-founder & Creative Advisor | The Dots

Chloe Macintosh

Co-founder & Creative AdvisorLondon, United Kingdom
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Chloe Macintosh

Co-founder & Creative AdvisorLondon, United Kingdom
About me
Chloe Macintosh co-founded in 2010 with the mission to offer original design at affordable prices. has 250 employees and was named the second fastest growing tech company in the UK. The business has expanded across Europe over the past couple of years, with a YOY growth of more than 60%. In July 2015, the company raised $60m in capital from Partech Ventures and Fidelity Growth Partners. Chloe was born in Paris but has lived in London for the past 19 years. Her career in design spurred from her early training in Architecture, previously working in Norman Foster's London practice for 10 years where she was promoted as the youngest Associate Partner in 2001 at the age of just 26. Chloe is now Creative Advisor for Soho House & Co working across brand, product and design with a focus on technology. She has also joined the Board of Advisors of Felix Capital, the venture firm for the creative class. Chloe was awarded Red Woman of the Year in 2014.
  • Rodnik X MADE
    ART ATTACK This range was created especially for us by fashion designer Philip Colbert. Like the pieces on his own label, it blends pop-art, fashion and culture.
    We built our own social platform called UNBOXED which is like a speed showrooming concept. It gives an opportunity to our costumers to showcase their homes. We use the platform as a pre-sale and customer service tool.
  • Emerging Talent Award
    The Emerging Talent Award celebrates very young designers and gives them their first opportunity to bring a design to market. Each year, we launch a competition where the winning design is crowd sourced and then put it into production and sold on made within 12 moths.
    The co-founder of takes us through a typical day in London.
    By: Hannah Byng - House & Garden On first meeting, in her enviably sleek and stylish London home, you might well pigeonhole the willowy and effortlessly beautiful Chloe Macintosh as a lady of leisure and lunches - albeit a mother of two young boys. But within seconds you realise the passion and dedication behind her work as creative director at, the website that she co-founded in 2010, which sells designer furniture direct from the manufacturer at amazingly affordable prices.
  • Made it: Chloe Macintosh on branching out from her multi-million pound interiors empire to Soho House
    Five years after founding multi-million pound online interiors empire, Chloe Macintosh is branching out. Dipal Acharya visits her Kensington home to meet Ms
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Work history
    ConsultantSoho House & Co
    London, United KingdomFull Time
    Creative Advisor I have joined Soho House & Co as a consultant to work on all things creatives across the business. Architectural Design : To have a general overview, input and opinion on all new projects moving forward, from a design look and feel point of view and To help with creating the overall feel for design and space in all the restaurants and clubs. General Creative : To have a general oversight and opinion on all creative outputs in terms of branding, style and usability from the member’s perspective. Soho Retail : To help best manage the integration of Soho House properties and Soho Home products offline and online.
     - London, United KingdomFull Time
    Co-founder, Investor, Chief Creative Officer Jan 2010 – Present (5 years) Chloe worked alongside Brent Hoberman to identify the potential for the direct to manufacturer model. She then participated to the 1st fundraising (£2.5M was raised in April 2010) and built the team in London and Shanghai. Chloe leads the brand strategy and personally styles and directs all the marketing campaigns, online and offline. She also leads the product development; manage the industry relationships with the designers, suppliers and media partners.
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  • Product Development
  • Product Design
  • Business Development
  • Project Management
  • 3D Visualisation
  • Management
  • Interior Design
  • Photoshop
  • Strategy
  • Graphic Design
    DPLG, Architecture
     - Paris, France
    DPLG, Architecture
     - Paris, France
    I studied Architecture for the DPLG diploma which is a 7 years state course. I spent a year in Copenhangen as an Erasmus student and started working full time at Norman Foster while still at school. For two years, I worked in London and pursued my education at the Beaux Arts. I graduated from the Ecole des Beaux Arts with Excellent Mention.
    Red Woman of the Year