Chloe Macintosh

Co-founder & Creative Advisor

London, United Kingdom
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About me

Chloe Macintosh co-founded in 2010 with the mission to offer original design at affordable prices. has 250 employees and was named the second fastest growing tech company in the UK. The business has expanded across Europe over the past couple of years, with a YOY growth of more than 60%. In July 2015, the company raised $60m in capital from Partech Ventures and Fidelity Growth Partners. Chloe was born in Paris but has lived in London for the past 19 years. Her career in design spurred from her early training in Architecture, previously working in Norman Foster's London practice for 10 years where she was promoted as the youngest Associate Partner in 2001 at the age of just 26. Chloe is now Creative Advisor for Soho House & Co working across brand, product and design with a focus on technology. She has also joined the Board of Advisors of Felix Capital, the venture firm for the creative class. Chloe was awarded Red Woman of the Year in 2014.

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  • Product Development
  • Product Design
  • Business Development
  • Project Management
  • 3D Visualisation
  • Management
  • Interior Design
  • Photoshop
  • Strategy
  • Graphic Design

People I’ve worked with

Companies I’ve worked with

  • Soho House & Co

    Soho House & Co

    • Non Creative Industries


    • Design

Work history



Soho House & Co

Aug 2015
  • London, United Kingdom
  • Full Time
  • Creative Advisor I have joined Soho House & Co as a consultant to work on all things creatives across the business. Architectural Design : To have a general overview, input and opinion on all new projects moving forward, from a design look and feel point of view and To help with creating the overall feel for design and space in all the restaurants and clubs. General Creative : To have a general oversight and opinion on all creative outputs in terms of branding, style and usability from the member’s perspective. Soho Retail : To help best manage the integration of Soho House properties and Soho Home products offline and online.




Jan 2010 - Jun 2015
  • London, United Kingdom
  • Full Time
  • Co-founder, Investor, Chief Creative Officer Jan 2010 – Present (5 years) Chloe worked alongside Brent Hoberman to identify the potential for the direct to manufacturer model. She then participated to the 1st fundraising (£2.5M was raised in April 2010) and built the team in London and Shanghai. Chloe leads the brand strategy and personally styles and directs all the marketing campaigns, online and offline. She also leads the product development; manage the industry relationships with the designers, suppliers and media partners.


Head OF Design


Jan 2006 - Apr 2010
  • London, United Kingdom
  • Full Time
  • Business development specialising in visualisation technologies Runs collaborations with the design industry Started mydeco with founder’s team and Lead the Design Department • Contributed to building the mydeco team and worked to develop industry relationships alongside the chairman Brent Hoberman. • Worked closely with the mydeco Design Board and in particular Philippe Starck, Marc Newson and Terence Conran. • Organised design competitions and activities for design shows and design colleges. • Specified and managed the front end development for the mydeco design tools (Complete Room Planner, Decorate my Photo and Furnish my Photo) • Specify and led development for mydeco high-end platform designbar. This includes building contacts with manufacturers, retailers and designers, curate the content on the site and specify the front-end development and manage the overall project.



Foster and Partners

Apr 1996 - Dec 2006
  • London, United Kingdom
  • Full Time
  • Prior to working for mydeco, Chloe worked as an Associate Partner for Foster and Partners, she worked on the design team for the Congress Centre in Valencia, Spain; the Centre for Contemporary Arts in Rome, Italy; gained first prize in the Enel Power Pylons Competition in Italy; Piazza, entrance and restaurant design for the Swiss-Re Headquarters in London; urban planning and rehabilitation of Parque Mayer in Lisbon, Portugal and Line 2 of the Bilbao Metro, Spain. In March 2000, when she was just 25, Chloe led the design team as Job Architect for a 20,000m² office building in Paris. She was running the design team, the main client contact and in charge of site supervision until the completion in September 2004. She was made an Associate at Foster and Partners in May 2003. After the completion of her Parisian project, she started working on a luxury residential development in London Chelsea as the Job Architect. The project consists of ten very large duplex highend residences, and some affordable housing. The scheme went for planning in April 2006. Since then she has been servicing the planning application, dealing with local authorities and planning lawyers; and subsequently was put in charge of one of the most controversial new project in the office: the development and rehabilitation of the Commonwealth Institute on Kensington High Street.



DPLG, Architecture

Ecole nationale supérieure des Beaux-Arts

Jan 1993 - Jan 1999
  • Paris, France


DPLG, Architecture

Ecole des Beaux Arts

Jan 1993 - Jan 1997
  • Paris, France
  • I studied Architecture for the DPLG diploma which is a 7 years state course. I spent a year in Copenhangen as an Erasmus student and started working full time at Norman Foster while still at school. For two years, I worked in London and pursued my education at the Beaux Arts. I graduated from the Ecole des Beaux Arts with Excellent Mention.



Red Woman of the Year

Red Magazine