Magic Mist e-Cig National OOH Campaign

LOTS were brought on board by tech start up Magic Mist to help position their hero devices towards the 50+ long term smokers who are actively trying to stop. As Creative Director and project lead, I managed all aspects of creative development, client management and producing/directing on set. I delivered a 4 phased national campaign across OOH and DOOH focussing on key sites in London, Birmingham and Manchester. We were also able to launch the brand on Instagram, designed events materials, a digital press pack, flyers and posters. I expanded on elements of the brands key visuals that I felt expressed the sentiment most aligned with the messaging they wanted to land. These visual elements were originally attached to one of the clients hero products, the 'Nic Hit Pro' but through stringent art direction and the expertise of talented designers, we were able to apply the assets as a creative visual wrapper that ran across the whole campaign.