MAGNITONE

Magnitone was relatively new in the beauty sector. After being approached directly by the client to pitch, we won the business. A product that re-energises face and body, we created the idea - This is Skintillation®
We then produced the entire campaign for a budget of just £20K.
With a creative budget of just 20K, we had to devise an idea that felt fresh, cheeky and big enough to carry through all further comms as the brand grew.
Magnitone saw both an increase in brand awareness and sales after the campaign broke. With growth of 44% in 2015 vs 2014 as well as an increase in brand awareness of 21%, it boosted the brand to the top 3 in the category.
The client loved This is Skintillation® so much he decided to trademark it and subsequently, it's now a registered end line.

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Art Director/ CD / Creative team
Freelance Integrated Creative Team