Magnum X Moschino

Managed the PR for the UK activation of the ‘Daring to go Double’ campaign. Collaborating with daring designer Jeremy Scott, creative director of Moschino, and international supermodel and actress Cara Delevigne on a 360 campaign. Responsible for securing coverage for the new indulgent Magnum Double flavours - Coconut and Raspberry and the Magnum x Moschino limited edition collaboration. Also responsible for the launch of the Magnum Pleasure Store, planning and executing the VIP launch party and securing coverage within the “what’s on pages” in the likes of TimeOut, Mail Online, Daily Express and Evening Standard.