Majestic Wine - Mayfair

Invited to create a new retail concept for Majestic Wine Warehouse. A 6 bottle mix and match ‘bulk buy’ wine retailer. Majestic had the desire to transform a handful of its best located stores into single bottle fine wine stores. Starting with their Mayfair location, the brief was to create a high-end store that complimented the stores locality and framed the products in an elegant and sophisticated manner. A simple strategy that required carful consideration at all stages.