MAJOR LEAGUE BITES

GET Next gen sports fans TO See and engage with MLB and World Series at Major League Bites BY Positioning MLB Europe as the most culturally relevant US sports brand in town – focusing on food as a key cultural hook to excite and entice NGF’s, introducing them to the World Series WHAT WE DID Forget K.F.C this World Series week we’re doing things different and hanging out at M.L.B, the London spot where the food is as good as the on-field action. We concepted a partnership between Major League Baseball and Patty & Bun Soho to create 'Major League Bites' - London's best place to catch bitesize world series highlights, ballpark inspired food and try baseball-themed experiences. We linked up with MLB Europe's favourite foodie, What Willy Cooks and grime artist & chef, Big Zuu to launch the activation with a cook-along social video.