A natural writer, fashion-loving content creator, and a culturally savvy editor! I’ve always had strong passion for all things fashion and beauty which drives me to constantly experiment and explore new ideas/concepts. Outside of work I try my hand at styling for photoshoots as well my personal projects. As someone with good eye, I have a natural flare for identifying style, observing cultural nuances, and emerging trends in fashion, beauty, (youth) culture, and music. I love to make things. I’m an experienced content/copywriter and editor. I write a blog and have contributed to fashion and music blogs as well as online magazines. I design visual content on my growing Instagram page and edit short videos for my YouTube Channel and IGTV.Locked Pro Plan feature
Crafting copy for a beauty subscription service (site landing page, email, push notifications, video, blog etc) Developing brand tone of voice and writing brand communications (online and physical) Developing conceptual creative campaigns for the client Supporting with script creation where needed for all campaigns SEO management Developing a social media strategy to grow brand from a start-up to an established platform (influencer marketing, content planning, community management)
*Establishing a strong localised identity for the EU arm of this American/global company. *Pitching new content formats, interviewing UK & EU talent (stylists, shop owners, musicians) for online content series, event planning assistance. *Co-ordinating cross-EU promotional campaigns, ensuring assets are created in multiple languages and published in local time zones. *Copywriting comms for e-mail, social post captions, push notification, blog articles, physical signage, event booklets.
Creating informative, fun copy on the Select Fashion ecommerce sites for product descriptions, banners and other online copy Writing SEO focused copy for marketing emails and customer communications Brand focused market research
Creating fun and exciting visual content to drive sales and engagement on social media and on The Sole Womens website Writing informative, SEO focused product descriptions and daily news articles Presenting IGTV and YouTube videos Brainstorming new, fun content ideas for platform growth Assisting styling + creating style guides Affiliate marketing
- Navigating our in-house content management system to upload content onto our paywalled content library (reports, case studies, signals, sector behaviours, and blogs) in a timely manner, with attention to detail and in-house formatting guidelines - Sub-editing at least six signals per day- ensuring content is factually and grammatically correct - Using my own interests and awareness of different industries and markets to identify emerging human behaviours and their commercial impact on brands – and then pitch these innovative ideas to our editor as commercially viable content that fits into our key sectors ( eg communications, eating & drinking, health & beauty, leisure, media & entertainment, and technology) - Writing content for case studies, blogs, and consumer sector snapshots, where I conduct interviews from field-specific experts to add weight to arguments - Assisting with the content pipeline and idea generation for the public facing blog, which is updated consistantly at least three times per week - Writing clear and concise SEO landing pages to ensure maximum search visibility online and to easily communicate our company mission - Maintaining a social media presence on Twitter and LinkedIn, ensuring that the tone of voice is nuanced and appropriate, depending on the platform that’s being used and the motivation behind different posts - Updating our in-house ‘Macro Behaviours’ with relevant statistics and perceptive insights that show how certain ideas are developing over time - Ensuring the CRM system is always up to date with external contact details and all other relevant information - Liaising with freelancers to ensure invoices are up to date, setting up and managing members’ access to our online library - Using MailChimp to assist the construction regular newsletters and mailers to both existing and prospective clients. Keeping in mind the outcome we want to have from these different newsletters, content is chosen and put together accordingly
Subbing and editing daily content that is uploaded on Dezeen Jobs using the in-house CMS and Wordpress Establishing and maintaining a strong social media presence across Facebook, Twitter LinkedIn and Instagram by creating engaging and exciting content for prospective clients and job site users. Writing, uploading and publishing 2-3 editorial roundups on Dezeen per week Basic Photoshop and image sourcing Maintaining relationships with industry professionals