A natural writer, fashion-loving content creator, and a culturally savvy editor!
I’ve always had strong passion for all things fashion and beauty which drives me to constantly experiment and explore new ideas/concepts. Outside of work I try my hand at styling for photoshoots as well my personal projects.
As someone with good eye, I have a natural flare for identifying style, observing cultural nuances, and emerging trends in fashion, beauty, (youth) culture, and music.
I love to make things. I’m an experienced content/copywriter and editor. I write a blog and have contributed to fashion and music blogs as well as online magazines. I design visual content on my growing Instagram page and edit short videos for my YouTube Channel and IGTV.
Projects
- MAJOR LEAGUE BITESGET Next gen sports fans TO See and engage with MLB and World Series at Major League Bites BY Positioning MLB Europe as the most culturally relevant US sports brand in town – focusing on food as a key cultural hook to excite and entice NGF’s, introducing them to the World Series WHAT WE DID Forget K.F.C this World Series week we’re doing things different and hanging out at M.L.B, the London spot where the food is as good as the on-field action. We concepted a partnership between Major Leagu
- #SheMovesUs | PUMA WomenI worked as creative for a series of 3 content videos as part of PUMA's She Moves US campaign, which celebrates and elevated women through culture and values. We followed three female creatives for 'A Day In Her Shoes' to shine a light on the women makes moves behind the scenes in the music industry
- BLACK GIRLS IN FASHION: DIVERSIFYING THE INDUSTRYThe Black Lives Matter Movement of 2020 is casting the serious lack of inclusion and representation of Black women within the UK’s fashion industry into sharp relief. Recognising the need for change and access, BGIF is giving a leg up to those who have previously struggled to break through.
- The Knitwear edit: 2019 Knitwear Pieces You Need to Know AboutIn my time at Select, I wrote product focused blog articles to add value to the customer. Combining seasonal and trending knitwear pieces, this article educates readers about the upcoming season and lets them know about new in stock they could consider buying.
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Projects credited in
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d118
- The History of Box Braids"The presumption that western characteristics and appearance are the only acceptable norm in the UK and anything below this standard is off-putting to customers or “unprofessional” highlights the undertone of racism in our society." These notions fail to understand or reflect that our society is multi-cultural and the Equality Act 2010 requires individuals and public bodies to operate within the boundaries of the law. The time is well overdue for offending employers to be held to account.
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Work history
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Junior CreativeCake/Havas
London, United KingdomFull Time
To concept and develop brand activations, PR activity and more
Copywriter & Social Media ExecutiveLN+B
London, United KingdomPart Time
Crafting copy for a beauty subscription service (site landing page, email, push notifications, video, blog etc)
Developing brand tone of voice and writing brand communications (online and physical)
Developing conceptual creative campaigns for the client
Supporting with script creation where needed for all campaigns
SEO management
Developing a social media strategy to grow brand from a start-up to an established platform (influencer marketing, content planning, community management)
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Skills
- Writing
- Copywriting
- Editing
- Social Media Marketing
- Photoshop
- Powerpoint
- Content and Media Writing
- Youtube Content
- Ecommerce Experience
- SEO Copywriting
Education
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BA (Hons) English Literature 2:1The University of Sheffield
- Sheffield, United Kingdom