Identity for pragmatic solution hunters who specialise in video production work.
The company needed to communicate three things: collating the right resources, defining the best (and often unknown) outcome for their clients and a transparent approach.
We developed a simple, stylish brand using an elegant, yet dynamic serif font for the type. The angular icon supports the type in two ways; stacked and horizontal. Using the icon to mimic a trademark symbol adds a sense of craftsmanship. This is something the founders pride themselves on; knowing their craft.