Malaria Must Die: A World Without Malaria

Challenge 2050 could be the year we eradicate malaria…but only if we act in 2020. Against the backdrop of the Covid-19 pandemic, we were tasked with creating an innovative, headline grabbing idea that rallied public support and maintained pressure on governments to keep funding the fight. Solution Instead of focusing on the long journey ahead, we showed the destination. Using some nifty post-production, we aged David Beckham to deliver a message of hope from the future, reigniting the belief that humankind is capable of uniting to defeat diseases.