SHORT:
Freelance Integrated Creative/Art Director with 14 years experience. I’m a big strategic thinker, obsessed with craft, and armed with a digital mindset. I’ve led teams, collaborated with the biggest brands in the world, and won 150+ global awards, including a D&AD Black Pencil and an Emmy. In 2015, AdAge named me the most awarded art director in the world. I’ve also been told I am nice to work with :)
LONG
Despite spending 14 years at some of the world's most technologically innovative agencies, I believe that the most powerful stories always emerge from a human-first approach. Real people don’t care about our shiny ads or the brands we represent; in fact, they often go out of their way to avoid them. By maintaining a deep curiosity about people, their mindsets, and the cultural nuances that surround them, I’ve consistently created impactful work that connects on a much deeper level, while also giving brands an authentic voice in the room.
My work spans traditional and new media, but my strength lies in developing big brand ideas that connect and harness them both. What's more, I’m armed with a design background, having spent my early career working on brands like Red Bull, Mercedes & Unilever. This unique skill set means whether I’m working as part of a multidisciplinary team, or flying solo, I can deliver well-crafted & disruptive work from inception to delivery.
This journey has culminated in influencing governments, sparking a global movement, inspiring the next generation of para-athletes, delivering record-breaking subscriptions, and creating a number one podcast. I’ve been recognized at every major awards show for brands including Nike, Absolut, Discovery+, and P&G, and worked with many more.
Projects
- Malaria Must Die: A World Without MalariaChallenge 2050 could be the year we eradicate malaria…but only if we act in 2020. Against the backdrop of the Covid-19 pandemic, we were tasked with creating an innovative, headline grabbing idea that rallied public support and maintained pressure on governments to keep funding the fight. Solution Instead of focusing on the long journey ahead, we showed the destination. Using some nifty post-production, we aged David Beckham to deliver a message of hope from the future, reigniting the belief
- Allianz x IPC: Day 1 DoneChallenge Since 2012, Paralympians have become mainstream superstars. Yet over the same period participation in sport by young people with disabilities has declined by 10%. Allianz, a long-time partner of the Paralympics, wanted to help change this. But with only 9% of the advertising and film industry being disabled, we didn’t have a legitimate voice in disability inclusion. Solution A digital training series for kids with disabilities, co-created by people with disabilities. The hardest part
- Always #LikeAGirlChallenge More than half of girls lose confidence during puberty. The pressure of gender stereotypes plays a big role – girls stop being themselves in order to follow these gender ‘rules’. Always wanted to change this. Solution We realised that simply doing something ‘like a girl’ was often considered an insult. So, we set out to reclaim and redefine the phrase to mean being strong, confident and downright amazing.
Work history
Senior Art Director > Associate Creative DirectorR/GA
- London, United KingdomFull Time
During my tenure at R/GA, I was at the forefront of innovation, consistently seeking new ways to connect with ever-evolving audiences in meaningful and memorable ways. I contributed to numerous agency accolades including multiple Campaign Magazine ‘Digital Innovation Agency of the Year’ awards, as well as 'Digital Innovation Agency of the Decade'.
Highlights:
• Led collaborative efforts with the global LEGO team to define a new creative platform that will shape the next decade of their cornerstone product line.
• Spearheaded Discovery+’s record-breaking Summer & Winter Olympic campaigns, smashing subscription targets and earning multiple industry accolades.
• Created a No.1 podcast series with Nike and Adwoa Aboa to combat declining mental health in young women.
• Digitally aged David Beckham to propel Malaria No More into the global media headlines.
• Led Allianz’s most successful Paralympic partnership ever by helping millions of disabled kids start their journey into sport.
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Digital Designer > Senior Art DirectorHoller London
- London, United KingdomFull Time
Holler was bought by Leo Burnett to bolster its digital and social capabilities. Joining as a digital designer, I quickly progressed into a lead creative role, working across key clients including Mercedes, Lurpak, Red Bull & P&G. I was instrumental in creatively galvanizing the two agencies, producing industry recognised work that connected traditional & non-traditional channels across new & existing clients. A standout example of this synergy is the globally acclaimed Always #LikeAGirl campaign, recognised as the most awarded campaign in the world 2015.
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Awards
Black PencilD&AD
Always #LikeAGirlE
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WinnerEmmy Award
Always #LikeAGirl