MALLA Fitness

Design concept for MALLA, a Los Angeles-based studio utilising a fitness program born from the traditional Indian gymnastic discipline Mallakhamb. The name Mallakhamb means ‘wrestling pole’ and the workout incorporates pole-based exercises such as climbing. The playful, elongated letterforms of the MALLA logo are intended to represent the an athlete’s interaction with the MALLA fitness equipment. Agency: Neighbour