I'm a London-based Creative Director / Art Director with 15 years experience across different disciplines, from luxury fashion advertising to retail environments. I'm versatile, confident and very effective in leading both creative projects and teams throughout the entire process, from concept to realisation. In my last role, I directed a design team of 2D, 3D and eCom designers, while also working on retail interior and art direction concepts myself. I've worked at large agencies like Grey, fashion-focused agencies like Spring and Wednesday, boutique retail agencies like Harlequin and Neighbour and produced campaigns for clients such as Tom Ford, Calvin Klein and Puma.
- Hyperbolic BrewingBranding and ongoing creative direction for Hyperbolic Brewing, a London-based independent craft brewery. Established in 2017, Hyperbolic is an award-winning brewing project for its full-flavoured fruit sours, Imperial Stouts and experimental ‘Paraboloid’ series. The brand’s identity is influenced by the duality of the word ‘hyperbolic’; the branding being inspired by the curved properties of a hyperbola and the labels expressing hyperbole and exaggeration. Illustration: drdinnermint Animation
- MALLA FitnessDesign concept for MALLA, a Los Angeles-based studio utilising a fitness program born from the traditional Indian gymnastic discipline Mallakhamb. The name Mallakhamb means ‘wrestling pole’ and the workout incorporates pole-based exercises such as climbing. The playful, elongated letterforms of the MALLA logo are intended to represent the an athlete’s interaction with the MALLA fitness equipment. Agency: Neighbour
- Berghaus Dean StreetDesign and art direction for Berghaus ‘Dean Street’ SS20, a collection which pays homage to the brand’s original birthplace of Newcastle, celebrating its heritage and exploring its rich archive dating back to the 1980s. Embodying the feeling of nostalgia, the collection plays on the rave scenes of the 90s, Britpop and terrace culture. The collection sees Berghaus bring back a selection of unisex styles from the brand’s archive that stretches back over 50 years. This campaign had a reach of 15
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Design DirectorMade thought
London, United KingdomFull Time
Made Thought are a creative office that believes in heartfelt strategy and exquisite visual craft to create brands, products and experiences that people fall in love with.
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- Graphic Design
- Art Direction
- Retail Design
- Creative Direction
- Design Management
- Design Leadership