Hyperbolic Brewing

Branding and ongoing creative direction for Hyperbolic Brewing, a London-based independent craft brewery. Established in 2017, Hyperbolic is an award-winning brewing project for its full-flavoured fruit sours, Imperial Stouts and experimental ‘Paraboloid’ series. The brand’s identity is influenced by the duality of the word ‘hyperbolic’; the branding being inspired by the curved properties of a hyperbola and the labels expressing hyperbole and exaggeration. Illustration: drdinnermint Animation: Tom Knights