Hyperbolic Brewing

  • Dan Roberts

Branding and ongoing creative direction for Hyperbolic Brewing, a London-based independent craft brewery. Established in 2017, Hyperbolic is an award-winning brewing project for its full-flavoured fruit sours, Imperial Stouts and experimental ‘Paraboloid’ series. The brand’s identity is influenced by the duality of the word ‘hyperbolic’; the branding being inspired by the curved properties of a hyperbola and the labels expressing hyperbole and exaggeration. Illustration: drdinnermint Animation: Tom Knights

Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Hyperbolic Brewing by Dan Roberts
Dan Roberts
Design Director