Malo Rice Project

  • Christopher Obasuyi

I have created A food brand based on Oryza Glaberrima (African Rice). However, Oryza Sativa (Asian rice), like basmati rice and long-grain rice, is very popular in the western market. Oryza Glabermima is only prevalent in West Africa but not recognizable in western societies. As a response, I have created a rice brand called "Malo," which means "rice" from the Wolof language in Senegal, West Africa. The method is to bring the brand to the western market to introduce African rice quality as it is healthier than Asian rice. For further information on this project, visit at https://chrisoarts.co/malo-rice