MAMA RITA Late Night Pop-up

Brand Identity for a Local Italian pop-up restaurant in the city centre of Melbourne inspired by the unique tastes of southern Italy. The restaurant aims to foster a traditional and wholesome home atmosphere where customers are transported to the beauty of south Italy. The concept is mainly marketed through social media and word-of-mouth, where the restaurant is only advertised on social media platforms where customers can only reserve a table by calling the restaurant, capturing the familial structure. Additionally, there was a select handful of designed posters that were advertised around the local area, where the designs foreshadow the aesthetic of nonna's home.