I am passionate about curating unique design experiences that engage with the everyday. I am eager to build a platform through design that interacts with the community and contributes to the artistic landscape of the 21st century. Through my practice, I aspire to encourage curiosity and outward thinking that challenges the mundane.
I strive to create immersive designs that amplify individual stories and capture the extraordinary experiences within the community. Through my work I hope to explore the dynamics of visual communication - capturing the intersections between design and contemporary culture. My experiences have allowed me to analyse the dynamics of art and design within local spaces, and allowed me to create visual outcomes for local brands and organisations.
Projects
- RAVE THE CAPITAL: The Commodification of Modern day RavesThe creative direction explores the commercialisation of rave culture through a series of material objects. The collection of printed posters, merchandise and tickets allude to the original fundamentals of eighties and nineties rave culture - amplifying the methods of communication and promotion of the rave subculture that still exists today, but in an applied context. Around London, I collected objects that foreshadow the authentic rave experience; demonstrating a series of various prints, des
- PRESSWORKS Display typefaceInspired by the letterpress blocks, PressWorks is a digitalised dedication to the traditional hand press machines of the industrialist era. The bold refined shapes and glyphs are staged against variety of cut shapes to foreshadow the mechanical structures of the letterpress tools and equipment, will subtile allusions to the arts and craft movement of the 20th century.
- MAMA RITA Late Night Pop-upBrand Identity for a Local Italian pop-up restaurant in the city centre of Melbourne inspired by the unique tastes of southern Italy. The restaurant aims to foster a traditional and wholesome home atmosphere where customers are transported to the beauty of south Italy. The concept is mainly marketed through social media and word-of-mouth, where the restaurant is only advertised on social media platforms where customers can only reserve a table by calling the restaurant, capturing the familial s
- RESPECT YOUR MOTHER Earth Day 2021 CampaignThe 2021 Campaign for Earth Day; 'Respect your Mother' seeks to promote an environmental awareness through branded merchandise and community outreach. The slogan 'Keep Clean. Play Nice.' foreshadows the words of parental figure, encouraging participants to take care of their earth like as if it was their mother.
- UNICA CandlesDeveloping a visual identity and brand strategy for London based candle company 'UNICA'. The company transform used jars into new scented candles, promoting sustainability and recycling to eliminate waste. The project required an initial brand identity and core strategy, creating a company mission, tagline, statement, social media presence and packaging and build a recognisable and individual character that followed a strict formula or icons, colours, images and typography.
Work history
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Graphic DesignerPaul Underwood Ltd
- London, United KingdomFreelance
Conducting research, concept development and producing creative designed outcomes for local and international clients. My role extended into digital platforms and tactile outcomes - exploring a range of design mediums and solutions and collaborating with other designers.
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Sales AssistantIKKS
- London, United KingdomPart Time
Promoting and selling a range of fashion and retail products to customers on Kings Road and Carnaby Street. As an employee, I was required to outgo extensive research into the features and details of each product and assist customers with purchases and styling on a regular occurrence.
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Education
Graphic Design CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom