Buttercrumble supported the launch of the innovative Strada pushchair retail campaign. The team created quirky and stylish illustrations, implemented as a multi-channel campaign, in‑store, on-line, and social media.
The campaign celebrated the launch of the innovative Strada pushchair. Its namesake translates to “street”, to target those first‑time customers who live in cities and suburbs who perhaps have smaller living spaces and cars but don’t want to compromise on the comfort of their baby’s pushchair.
Buttercrumble helped to capture our street communities through a quirky, monochrome illustrated skyline. The illustrations were implemented as a multi-channel campaign, in‑store, on-line, and social media.
Illustration by: Buttercrumble
Art Direction and Graphic Design by: Mamas & Papas
Above Photography by: Gareth Dakin
Illustration allowed us to break away from reality and go beyond the physical world because it’s so open to interpretation. This gave us the power to be universal and inclusive to all families. The diversity of illustration has opened people’s minds. It sparks the imagination.
Therefore, it was the perfect tool as the Mamas & Papas team wanted to create a campaign that would appeal to different parents in all different towns and cities.