The campaign celebrated the launch of the innovative Strada pushchair. Its namesake translates to “street”, to target those first‑time customers who live in cities and suburbs who perhaps have smaller living spaces and cars but don’t want to compromise on the comfort of their baby’s pushchair.
Buttercrumble helped to capture our street communities through a quirky, monochrome illustrated skyline. The illustrations were implemented as a multi-channel campaign, in‑store, on-line, and social media.