Abigail Baldwin

Abigail Baldwin

Co-FounderLeeds, United Kingdom
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Pip Jamieson
Brendan McKnight
Denise Chippindale
Abigail Baldwin

Abigail Baldwin

Co-FounderLeeds, United Kingdom
About me
Hello! I make up one half of the creative studio, Buttercrumble. We are the only Yorkshire-born, twin-founded studio building creative brands for fun-finders and beauty-seekers. Our team’s personal touches and “can-do” attitude has enabled us to collaborate with many playful and like-minded brands across the globe.
  • Mamas & Papas — Streets Ahead
    Mamas & Papas — Streets AheadButtercrumble supported the launch of the innovative Strada pushchair retail campaign. The team created quirky and stylish illustrations, implemented as a multi-channel campaign, in‑store, on-line, and social media.
  • Light+Nine — Back to School Campaign
    Light+Nine — Back to School CampaignButtercrumble's support through art direction, campaign design and illustration has helped Light+Nine, a NY-based children’s accessory brand, approach an evolving European market.
  • Myroo Skincare
    Myroo SkincareWe rebranded Myroo Skincare to help them become more aligned with their brand values and focus. This included: brand strategy, customer profiling, corporate identity and a packaging redesign. The new branding and packaging has helped Myroo to secure new stockists and scale past the start-up stage.
Projects credited in
  • Top 10: career advice tips for 2022
    Top 10: career advice tips for 2022Job hunting? Thinking of pivoting your career? Struggling with motivation? Wanting to grow your network? We’ve got you! We’ve put together our top 10 career-related questions for 2022 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything
  • leapers.co
    leapers.coa revamped homepage for my community project - which better reflects what we do, who we are, and why we exist. featuring character illustrations from Buttercrumble.
  • How you doing? A guide to looking after yourself, when working for yourself.
    How you doing? A guide to looking after yourself, when working for yourself.Our first publication - aimed at the self-employed and freelance workers, who want support in taking care of their mental health. Rooted in insights from our community and research conducted earlier this year, a living guide packed full of tangible activities and guides to keep yourself happy and healthy. Download the publication here.
Work history
    Buttercrumble logo
    Buttercrumble logo
    Leeds, United KingdomFull Time
    The creative studio was founded by twin sisters, Chloe and Abigail Baldwin. Buttercrumble sets your business' stage for magic by granting you the power of self-expression. We achieve this through young-at-heart graphic design, branding and illustration. We’re here for you, the fun-finders and style seekers, locally and internationally. Just call us, your Brand Guardians.
  • Editorial Illustration
  • Illustration
  • Marketing
  • Digital Design
  • Branding
  • Graphic Art
  • Graphic Design
  • Strategy
  • Creative
  • Idea Generation
    University of Leeds logo
    University of Leeds logo
    Graphic and Communication Design BA HonsUniversity of Leeds
     - Leeds, United Kingdom