Marionnaud Brand Refresh

‘Beauty is Mine’ Parisian beauty brand Marionnaud required a refresh to amplify their brand idea ‘Beauty is Mine’ - championing the belief that there is no fixed beauty standard. I produced brand guidelines to outline a new flexible visual approach. These guidelines provide direction for Marionnaud’s in-house teams as well as other partner creative and e-comm agencies. The guidelines were the first step in a number of projects designed to revitalise the perception of the brands offerings and tone of voice, including a 12 month creative platform, next generation Marionnaud concept stores, packaging and product photography for limited edition range launches and refreshed own brand packaging design.