Rosie Hardwick Senior Designer | The Dots

Rosie Hardwick

Senior DesignerLondon, United Kingdom
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Rosie Hardwick

Senior DesignerLondon, United Kingdom
About me
I am an ideas-led designer who takes pride in producing distinctive and thoughtful work. I have both an agency and in-house background, working in fashion, branding, and luxury goods.
  • Marionnaud Brand Refresh‘Beauty is Mine’ Parisian beauty brand Marionnaud required a refresh to amplify their brand idea ‘Beauty is Mine’ - championing the belief that there is no fixed beauty standard. I produced brand guidelines to outline a new flexible visual approach. These guidelines provide direction for Marionnaud’s in-house teams as well as other partner creative and e-comm agencies. The guidelines were the first step in a number of projects designed to revitalise the perception of the brands offerings and t
  • HeatstrokeHeatstroke is a photography brief I set myself to plan and execute my first editorial style model shoot. Set in a desert landscape, I focused the styling around shimmering warm toned materials to create movement in an otherwise stiflingly still environment.
  • Lynk & Co“The world doesn’t need another car brand” Lynk & Co is a new automotive brand offering innovative purchasing models focused on shareability rather than ownership, targeting young professionals. The name Lynk evokes connectivity and communication. I worked as part of a team to build Lynk & Co’s brand guidelines. These guiding principles then informed my approach to every brand touchpoint that I worked across, including: customer journeys, marketing and event ideas, concept store ideas and cu
  • Collate App Design UX / UIUser Experience Design I completed a 10 week evening UX course at General Assembly, a school that helps professionals to develop tech based skills. I completed the course to have a better understanding of how to design in a user centred way so that their experience is enriched.
  • Tula SS17 Art DirectionTula is the sister brand of Radley, known for small party bags at a lower price point. Challenged with a two week timeline to shoot and edit the collection on a tight budget, I worked with a prop company to build custom block shapes. These were purpose built to be layered in a variety of ways, for ever changing compositions. Colours were selected to complimented the collections. Different colouramas were used to identify between the main range and the more premium styles.
  • Exploring Form & TexturePersonal projects exploring how photography can convey form and texture in a more visceral way.
Work history
    Creative LeadForpeople
    London, United KingdomFull Time
    Brand DesignerFITCH
    London, United KingdomFull Time
    Working with multiple clients to deliver signature brand experiences through 360 campaigns.
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  • Digital
  • Art Direction
  • Layout
  • UX
  • Responsive
  • Fashion
  • Print
  • Illustration
  • Campaign Concept
  • Packaging Design
  • Digital Design
    10 Week UX CourseGeneral Assembly
     - London, United Kingdom
    BA (hons) Graphic CommunicationBath Spa University
     - Bath, United Kingdom
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