- Marionnaud Brand Refresh‘Beauty is Mine’ Parisian beauty brand Marionnaud required a refresh to amplify their brand idea ‘Beauty is Mine’ - championing the belief that there is no fixed beauty standard. I produced brand guidelines to outline a new flexible visual approach. These guidelines provide direction for Marionnaud’s in-house teams as well as other partner creative and e-comm agencies. The guidelines were the first step in a number of projects designed to revitalise the perception of the brands offerings and t
- Lynk & Co“The world doesn’t need another car brand” Lynk & Co is a new automotive brand offering innovative purchasing models focused on shareability rather than ownership, targeting young professionals. The name Lynk evokes connectivity and communication. I worked as part of a team to build Lynk & Co’s brand guidelines. These guiding principles then informed my approach to every brand touchpoint that I worked across, including: customer journeys, marketing and event ideas, concept store ideas and cu
- Collate App Design UX / UIUser Experience Design I completed a 10 week evening UX course at General Assembly, a school that helps professionals to develop tech based skills. I completed the course to have a better understanding of how to design in a user centred way so that their experience is enriched.
- Tula SS17 Art DirectionTula is the sister brand of Radley, known for small party bags at a lower price point. Challenged with a two week timeline to shoot and edit the collection on a tight budget, I worked with a prop company to build custom block shapes. These were purpose built to be layered in a variety of ways, for ever changing compositions. Colours were selected to complimented the collections. Different colouramas were used to identify between the main range and the more premium styles.
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- Art Direction
- Campaign Concept
- Packaging Design
- Digital Design
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