About me

I am an ideas-led designer who takes pride in producing distinctive and thoughtful work. I have both an agency and in-house background, working in fashion, branding, and luxury goods.

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• Does anyone know some great beverage photographers based in London? Looking for someone for a still life / product shoot

Projects

• 15

  Marionnaud Brand Refresh‘Beauty is Mine’ Parisian beauty brand Marionnaud required a refresh to amplify their brand idea ‘Beauty is Mine’ - championing the belief that there is no fixed beauty standard. I produced brand guidelines to outline a new flexible visual approach. These guidelines provide direction for Marionnaud’s in-house teams as well as other partner creative and e-comm agencies. The guidelines were the first step in a number of projects designed to revitalise the perception of the brands offerings and t
• HeatstrokeHeatstroke is a photography brief I set myself to plan and execute my first editorial style model shoot. Set in a desert landscape, I focused the styling around shimmering warm toned materials to create movement in an otherwise stiflingly still environment.
• Lynk & Co“The world doesn’t need another car brand” Lynk & Co is a new automotive brand offering innovative purchasing models focused on shareability rather than ownership, targeting young professionals. The name Lynk evokes connectivity and communication. I worked as part of a team to build Lynk & Co’s brand guidelines. These guiding principles then informed my approach to every brand touchpoint that I worked across, including: customer journeys, marketing and event ideas, concept store ideas and cu
• 5

  Collate App Design UX / UIUser Experience Design I completed a 10 week evening UX course at General Assembly, a school that helps professionals to develop tech based skills. I completed the course to have a better understanding of how to design in a user centred way so that their experience is enriched.
• Tula SS17 Art DirectionTula is the sister brand of Radley, known for small party bags at a lower price point. Challenged with a two week timeline to shoot and edit the collection on a tight budget, I worked with a prop company to build custom block shapes. These were purpose built to be layered in a variety of ways, for ever changing compositions. Colours were selected to complimented the collections. Different colouramas were used to identify between the main range and the more premium styles.
• Exploring Form & TexturePersonal projects exploring how photography can convey form and texture in a more visceral way.

Work history

Creative Lead
Oct 2019London, United KingdomFull Time
Brand DesignerFITCH
Mar 2017London, United KingdomFull Time
Working with multiple clients to deliver signature brand experiences through 360 campaigns.

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Skills

• Digital
• Art Direction
• Layout
• UX
• Responsive
• Fashion
• Print
• Illustration
• Campaign Concept
• Packaging Design
• Digital Design

Education

10 Week UX CourseGeneral Assembly
Feb 2017 - Apr 2017London, United Kingdom
B
B
BA (hons) Graphic CommunicationBath Spa University
Sep 2009 - May 2012Bath, United Kingdom

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