- Marionnaud Brand Refresh‘Beauty is Mine’ Parisian beauty brand Marionnaud required a refresh to amplify their brand idea ‘Beauty is Mine’ - championing the belief that there is no fixed beauty standard. I produced brand guidelines to outline a new flexible visual approach. These guidelines provide direction for Marionnaud’s in-house teams as well as other partner creative and e-comm agencies. The guidelines were the first step in a number of projects designed to revitalise the perception of the brands offerings and t
- Lynk & Co“The world doesn’t need another car brand” Lynk & Co is a new automotive brand offering innovative purchasing models focused on shareability rather than ownership, targeting young professionals. The name Lynk evokes connectivity and communication. I worked as part of a team to build Lynk & Co’s brand guidelines. These guiding principles then informed my approach to every brand touchpoint that I worked across, including: customer journeys, marketing and event ideas, concept store ideas and cu
- Collate App Design UX / UIUser Experience Design I completed a 10 week evening UX course at General Assembly, a school that helps professionals to develop tech based skills. I completed the course to have a better understanding of how to design in a user centred way so that their experience is enriched.
- Tula SS17 Art DirectionTula is the sister brand of Radley, known for small party bags at a lower price point. Challenged with a two week timeline to shoot and edit the collection on a tight budget, I worked with a prop company to build custom block shapes. These were purpose built to be layered in a variety of ways, for ever changing compositions. Colours were selected to complimented the collections. Different colouramas were used to identify between the main range and the more premium styles.
London, United KingdomFull Time
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- Art Direction
- Campaign Concept
- Packaging Design
- Digital Design