Tula SS17 Art Direction

Tula is the sister brand of Radley, known for small party bags at a lower price point. Challenged with a two week timeline to shoot and edit the collection on a tight budget, I worked with a prop company to build custom block shapes. These were purpose built to be layered in a variety of ways, for ever changing compositions. Colours were selected to complimented the collections. Different colouramas were used to identify between the main range and the more premium styles.