Projects credited in
- The Peaks of Shopping - Creating a rollercoaster of emotionsWe partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers to look at how retailers can use "peak-end rule" to generate greater experiences in-store. Read the report on Slideshare.
- Lynk & Co“The world doesn’t need another car brand” Lynk & Co is a new automotive brand offering innovative purchasing models focused on shareability rather than ownership, targeting young professionals. The name Lynk evokes connectivity and communication. I worked as part of a team to build Lynk & Co’s brand guidelines. These guiding principles then informed my approach to every brand touchpoint that I worked across, including: customer journeys, marketing and event ideas, concept store ideas and cu
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