Lynk & Co

  • Rosie Hardwick
  • chris Ellis

“The world doesn’t need another car brand” Lynk & Co is a new automotive brand offering innovative purchasing models focused on shareability rather than ownership, targeting young professionals. The name Lynk evokes connectivity and communication. I worked as part of a team to build Lynk & Co’s brand guidelines. These guiding principles then informed my approach to every brand touchpoint that I worked across, including: customer journeys, marketing and event ideas, concept store ideas and customer rewards programmes.

Art Direction Guidelines

The art direction guidelines provide a framework to ensure that all photography produced for Lynk & Co communicates the brand’s values and visual identity which is built around presenting Lynk & Co as a lifestyle brand. 
Once the guidelines were complete, I acted as a brand guardian on shoots in Berlin and Gothenburg ensuring that key concepts were followed.