Earlier this year, FITCH invited us to collaborate for the global launch of Adidas’ new Copa 19 boot, with Juventus star Paulo Dybala.
The film was shot on location in Turin, Italy, and brought together our specialisms in technical direction and motion design. Our task was to showcase the boot in innovative and exciting ways, reinforcing the campaign tagline – ‘Re-Define Touch’. As usual, we pulled out all the stops, utilising anamorphic lenses, a Phantom 4K camera, state-of-the-art drones, high-speed motion control, a body-rig and a perspex floor.