Collaboration With Jonathan Aston
Services: Visual Identity, Print Design, Packaging Design
Year: 2012
Campaign Photography: Dan Kennedy
Art Direction and Image retouching: 33 Pixels
The designer Mark Fast teamed up with the brand Jonathan Aston to create a collection of tights and body garments. The products were brightly coloured and had intricate designs that needed to be visible in the packaging and clearly shown in lookbooks and campaign imagery.
The solution was to produce attractive clear packaging which was easy to put together, protected the garment and could be displayed in store whilst showing the bright colours and bold designs.
We designed the branding to represent the weave of the tight fibres and carried it throughout the lookbooks while working with the photographer Dan Kennedy to produce striking campaign imagery.