Market Research, Advertising & Content Strategy for bag's brand, Europe

Case: development of advertising and content strategy 2018 for online store of international brand for six European markets;
Target audience: women, men, who interested in travel and urban lifestyle
Preliminary stage includes:
- competitive analysis (KPI analytics in smm / web channels of 10 main competitors) & benchmarking of their creative content in social media;
- Google Analytics Analysis;
- FB page Business Analysis;
Execution stage:
- Targeting & Budgeting of FB/ Insta paid advertisement;
- Selection and screening of the preferred Influencers/ Bloggers of Fashion for each local market;
- FB page content plan development;
The results: ads strategy implemented successfully