Olga Okuneva
Available

Olga Okuneva

Digital Strategist, Luxury & Fashion Digital MarketerKyiv, Ukraine
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Kelly McColough
Kendal O'Regan
Olga Okuneva
Available

Olga Okuneva

Digital Strategist, Luxury & Fashion Digital MarketerKyiv, Ukraine
About me
I am an experienced digital marketing strategist who has been involved in freelancing for more than 5 years. I offer a wide range of strategic planning services, and also work on the individual request of the client. In my career, I am focused on projects in the field of beauty, fashion and luxury, and I also have experience in marketing projects in education, real estate, IT / mobile app around the world. I'm ready to work both on one-time and long-term projects, part-time outsourcing (up to 30 hours/week) or be a consultant. My marketing professional activities is perfectly complemented with my hobbies - modelling, acting, drawing - and an active lifestyle. I have a scientific degree, work experience of cooperation with agencies and national ukrainian companies. Now, I'm passionate of the creation and development of my personal brand, on the basis of which my own marketing and consulting services boutique is going to be lauched in the near future .
Projects
  • Marketing packaging finished projects in cases for sales managers
    Marketing packaging finished projects in cases for sales managersUkrainian IT company is interested in entering the international market. There was a request to incase the finished projects in the documents for the sales department.
  • Marketing strategy and communication strategy for custom tailoring boutique, Montreal, Canada
    Marketing strategy and communication strategy for custom tailoring boutique, Montreal, CanadaCase: the client has a request for the development of marketing and communication strategy to launch a new online custom tailoring menswear in Montreal, Canada Actions - Compiled typical target customer profiles for business suits, casual suits, wedding suits. The profiles were drawn up based on customer feedback from forums in Canada. Each review included: goal as need, source of information, criteria for order, order features, evaluating of purchasing, emotions, next steps as well as what are the difficulties faced by potential clients, whatever the clients wanted to avoid, the objectives of client, who are the clients, how do they look, what customers love about the business/casual/wedding suits. - Competitive analysis for 9 major competitors (4 global and 5 local) has been made, the report includes the results for site analytics, all online applications on the site, the elements of visual strategies, study of personal account for the client, analysis of the communication strategy, analysis of Catalog Shop Online, Book an Appointment Online and Customization Module, traffic flow analysis - Content Photo Examples from social accounts of main competitors. The library includes a selection of photos that scored the highest number of likes - Ads Tips Photo Librari included a selection of banners, posters and images for promotion custom-tailoring men's suits - SMM strategy includes targeted plan and budget for paid advertising in facebook and instagram, as well as paid / free group on facebook - USP of new brand has been developed and included: Main characteristics, Goal, Value proposition, Targeted Customers Profile, Main Product Characteristics, Rules of Work, Advantages, Problem Solving, which allowed the positioning of the new brand and filling the basic information of official site
  • Research & e-Marketing strategy for fashion clothes online store, Belgium, Netherlands, Luxembourg
    Research & e-Marketing strategy for fashion clothes online store, Belgium, Netherlands, LuxembourgCase: client has a request for the development and implementation of marketing strategy for online promotion - an Italian brand on the market in Belgium / Netherlands / Luxembourg Actions: - Development of marketing and advertising strategy for online store of clothing (June-December 2016); - Pre-development stage includes site audit, competitive analysis in social media and a survey of the target audience; - Implementation strategy involves the selection and management of project staff (specialists and GoogleAdwords and fb ads, particularly the specialists of GoogleAdwords with knowledge of French and Dutch languages); - Realization of the creative part of the strategy - development of the concept of advertising and visual texts for contextual advertising; - Monitoring and the writing of project reports. Results: six months the implementation of the strategy helped to increase online sales by 6%. During the implementation of the strategy, the return on investment in paid advertising on fb was 12 times (~ CPM = $ 2.00, ~ CTR = 1,94%) and increased sales through this channel by 2.7 times. Online sales through search engine channel - by +37%.
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Skills
  • Marketing Strategy
  • Digital Strategy
  • Audience Research
  • Competitive Analysis
  • Digital Marketing
  • Marketing Research
  • Consumer Insights
  • Communication Strategy
  • Creative Concept
  • Luxury
Education
    U
    U
    Management of Fashion and Luxury CompaniesUniversita Bocconi
    Via Bocconi, 8, 20136 Milano MI, Italy
    Coursera
    Google logo
    Google logo
    Digital SalesGoogle
     - 123 Buckingham Palace Rd, Victoria, London SW1W 9SH, UK
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