An Autograph Collection hotel, The Dixon takes proud position in the former Tower Bridge Magistrates’ Court and Police Station. Its 193 bedrooms, 2 meeting spaces, restaurant, bar and gym are a celebration of the building’s history, a very firm nod to the works of original architect Mr John Dixon Butler and an exploration of the culture and diversity of SE1. I have managed the PR and Marketing strategy for this opening, the development of the brand, the Marriott partnership, and both PR and creative agencies. Community outreach and engagement has been essential in this process.